READER STATISTICS

• 72,1% of readers consider The Dairy Mail to be a relevant and useful source of information** and

• 67,2% regard the magazine and the MPO’s social media platforms as their primary source of dairy information.

• 86,9% of readers say the magazine content meets their needs and 93,5% see The Dairy Mail as value for money.*

• 91,8% of readers consider The Dairy Mail a targeted, scientific, and credible source of information compared to other publications.*

• 86,9% of readers enjoy reading a printed copy of the magazine, while 52,5% (51,7%**) of readers enjoy reading a digital copy.

• 42.6% of readers enjoy reading The Dairy Mail in Afrikaans and 45,9% of readers enjoy reading The Dairy Mail in English.*

*Statistics obtained from The Dairy Mail reader survey, July 2021
**Statistics obtained from the MPO restructuring survey, June 2021
***ABC figures, July 2021